Vittorio Assaf is a successful entrepreneur and restaurateur, best known for co-founding the renowned Serafina Restaurant Group. Born on November 29, 1958, in Milan, Italy, he is now 66 years old. Over the years, he has built a global empire through his dedication to fine dining.
As of 2025, Vittorio Assaf’s net worth is estimated at $250 million. His wealth comes from his restaurant chain, Serafina, as well as investments in real estate. His story serves as an inspiration to those looking to succeed in the restaurant industry and business world.
Profile Summary
| Category | Details |
| Full Name | Vittorio Assaf |
| Date of Birth | November 29, 1958 |
| Place of Birth | Milan, Italy |
| Nationality | Italian-American |
| Occupation | Restaurateur, Entrepreneur |
| Famous For | Co-founder of Serafina Restaurant Group |
| Net Worth (2025) | $250 million |
| Key Businesses | Serafina, Real Estate, Investments |
| Family Status | Married to Charlotte Bostrom, Two children |
| Residence | Lives in the U.S., owns properties globally |
Who is Vittorio Assaf?
Vittorio Assaf is an Italian-American businessman and restaurateur, best known as the co-founder of the successful Serafina Restaurant Group. Born in Milan, Italy, Assaf’s passion for food led him to create a global dining empire, known for its high-quality Italian cuisine. He first ventured into business through finance and fashion but eventually found his calling in the restaurant industry.
Assaf’s Serafina restaurants, famous for their pizzas and pastas, have expanded worldwide, making him a notable figure in the luxury dining scene. Besides his restaurant ventures, Assaf is also involved in real estate and other investments, contributing to his estimated net worth of $250 million. His journey is marked by innovation, dedication, and a relentless drive to succeed.
Vittorio Assaf Net Worth: How Much is He Really Worth?
Vittorio Assaf’s net worth is approximately $250 million in 2025. His wealth mostly comes from his successful restaurant chain, Serafina, which has locations worldwide. Assaf’s ability to expand his business globally and keep his restaurants successful is a testament to his hard work and strategic thinking.
Apart from his restaurants, Assaf has made smart investments in real estate. He owns valuable properties in several prime locations. These investments help him earn a steady income and add to his wealth. His investments also include stocks and other business ventures.
His story shows that with smart planning and dedication, big rewards are possible. Assaf turned his love for food into a profitable global business. His wealth continues to grow as he expands his restaurant brand and makes smart investments.
Vittorio Assaf Net Worth Breakdown
The majority of Vittorio Assaf’s net worth comes from his luxury restaurant brand, Serafina. The brand is known for its fine Italian dining experience, attracting high-end customers globally. Assaf’s ability to expand Serafina across different countries has added to his success.
In addition to his restaurants, Assaf’s wealth is also supported by his investments in real estate. He owns several properties in important locations, which generate substantial income for him. These assets add to his overall financial portfolio.
How Vittorio Assaf Made His Money
- Co-founded Serafina Restaurant Group: Assaf co-founded the renowned Serafina Restaurant Group, a brand known for its upscale Italian dining experiences. This venture laid the foundation for his wealth.
- Global Expansion of Serafina: Assaf expanded Serafina’s presence internationally, increasing its brand recognition and customer base. This global reach has contributed significantly to his fortune.
- Real Estate Investments: Assaf made smart real estate investments, purchasing high-end properties in prime locations. These investments continue to provide him with a steady income stream.
- Franchise and Licensing Profits: Assaf also benefits from franchise agreements and licensing deals related to his restaurants, further boosting his income.
- Stock Market Investments: Through strategic investments in the stock market, Assaf has grown his wealth beyond his restaurant and real estate businesses.
- Hospitality Ventures: Assaf has also invested in other hospitality-related ventures, such as luxury venues, which have added to his financial success.
- Celebrity Endorsements: Occasionally, Assaf has partnered with renowned chefs and celebrities, which has increased the visibility of his brand.
Financial Status and Investments
Vittorio Assaf enjoys a strong financial status, thanks to his diverse investments. His wealth is not only based on his restaurants but also on his real estate holdings. Assaf owns multiple properties in sought-after locations, generating ongoing revenue. Additionally, his investments in stocks and other business areas ensure his wealth continues to grow.
By diversifying his financial portfolio, Assaf has secured his financial future. His investments in real estate, stocks, and hospitality have made his wealth more stable and helped him expand his business empire.
Career Overview
Vittorio Assaf’s career began with a diverse range of experiences before he became a prominent figure in the restaurant industry. Initially, he worked on Milan’s stock exchange for eight years, gaining valuable insight into the world of finance. He then transitioned into the fashion industry, working for the renowned brand Gianfranco Ferre.
In 1985, Assaf moved to New York, where he started his first restaurant, Café Candiotti. While this was a modest beginning, it set the stage for his later success. The turning point in his career came in 1995, when he co-founded the Serafina Restaurant Group with his friend Fabio Granato. Serafina quickly gained a reputation for its high-quality Italian cuisine, particularly its pizzas and pastas, which helped it expand globally.
Assaf’s career highlights include growing Serafina into an internationally recognized brand, making smart investments in real estate, and continuously innovating within the restaurant industry. His success story is a testament to his ability to combine passion, business acumen, and creativity.
Vittorio Assaf Early Career
Vittorio Assaf’s career began in finance, working on Milan’s stock exchange for eight years. He then shifted to fashion, working with the Italian brand Gianfranco Ferre. However, his true passion for food led him to New York in 1985, where he opened Café Candiotti.
While this venture didn’t bring immediate success, it set the stage for his later triumphs. In 1995, Assaf co-founded Serafina Restaurant Group, which would become a global success. These early experiences laid the foundation for his career in the restaurant industry.
Major Career Milestones
- Co-founding Serafina: Assaf’s biggest milestone was co-founding Serafina, which quickly became known for its luxurious dining atmosphere and excellent Italian food.
- Global Expansion: Assaf expanded Serafina to several countries, helping the brand become internationally recognized.
- Real Estate Investments: Another key milestone was Assaf’s move into real estate, which helped him build wealth and secure valuable locations for his restaurants.
Achievements
- Co-founded Serafina Restaurant Group: Assaf turned Serafina into a globally recognized brand, known for its upscale Italian cuisine.
- Expanded Serafina Globally: Serafina has restaurants in many countries, making it a well-known luxury dining destination.
- Created a Unique Culinary Concept: Assaf’s brand blends traditional Italian cuisine with modern luxury, creating a dining experience that stands out.
- Diversified Investments: Assaf has expanded his business portfolio to include real estate and other hospitality ventures.
- Built a Multi-Million-Dollar Net Worth: Through his investments and strategic business moves, Assaf has built a fortune worth $250 million.
Vittorio Assaf’s Physical Appearance
Vittorio Assaf is often talked about for his leadership and business success, but his physical appearance also draws attention. Standing at 5’10” and with a medium build, he has an olive skin tone, typical of his Italian heritage. His dark brown hair and brown eyes add to his signature look, and he is frequently seen at public events, which further boosts his celebrity status.
While his appearance might be noted in the media, it’s his strategic thinking, hard work, and business achievements that truly define him. Assaf’s influence in the restaurant industry stems from his leadership and innovative mindset, not just his physical traits. His success as a restaurateur and entrepreneur is what really sets him apart.
Comparisons with Others in the Industry
Assaf stands out in the restaurant industry with a net worth of $250 million, surpassing some other famous chefs like Wolfgang Puck and Gordon Ramsay. Unlike others, his restaurant brand, Serafina, is known for its luxury dining experiences and unique global flavors. Assaf’s ability to expand Serafina across multiple continents sets him apart from others in the business.
Personal Life
Vittorio Assaf is known for keeping his personal life relatively private, but it is clear that family plays an important role in his life. He was married to Charlotte Bostrom, a Swedish-American model, and they had two children together. Despite their marriage lasting 20 years, they eventually parted ways.
In recent years, Assaf has been in the public eye due to his relationship with Aoki Lee Simmons, the 21-year-old model and daughter of fashion mogul Russell Simmons. Their relationship has sparked significant media attention, especially given the age difference between them. However, both Assaf and Aoki have kept their relationship relatively private, focusing on their careers while occasionally appearing together in public.
Family Background
Vittorio Assaf hails from a family deeply rooted in Italian culinary traditions. Born and raised in Milan, Italy, he was surrounded by a rich food culture that greatly influenced his passion for cooking. His family’s love for gastronomy inspired his future career in the restaurant industry.
Though details about his immediate family are not widely available, Assaf’s upbringing in Italy played a pivotal role in shaping his appreciation for fine dining and authentic Italian cuisine. His family’s support and cultural background were essential to his journey, providing him with the foundation to create the globally recognized Serafina Restaurant Group. This cultural connection remains a key element in Assaf’s personal and professional life.
Education
Vittorio Assaf’s educational background is an important part of his journey to becoming a successful entrepreneur. He graduated with a degree in Political Science, which sparked his initial interest in understanding systems and governance. However, Assaf’s ambition didn’t stop there. After completing his degree, he pursued further studies in law at the University of Urbino. This education gave him a solid foundation in understanding rules and regulations, which would later help him navigate the business world.
Though his academic background is quite different from his career in the restaurant industry, it shows his ability to adapt and leverage knowledge in various fields. Assaf believes in practical experience, and his academic studies, combined with his hands-on work in the restaurant and fashion industries, have contributed to his success.
Marriage and Family Life
Vittorio Assaf’s personal life has been an important part of his journey. He was married to Charlotte Bostrom, a Swedish-American model. Their marriage lasted for 20 years and they had two children together, a son and a daughter. Despite their time together, their relationship eventually came to an end.
Assaf values family, and his children have played a significant role in his life. Even with his busy career as a restaurateur and entrepreneur, he has managed to maintain a balance between work and family. His relationship with Charlotte, though no longer active, remains a part of his life’s foundation, contributing to his personal growth and development.
In recent years, Assaf’s personal life has attracted attention due to his relationship with model Aoki Lee Simmons, daughter of the famous fashion mogul Russell Simmons. Despite the public interest in this new relationship, Assaf continues to prioritize his family while focusing on growing his business empire.
Vittorio Assaf Wife: Who Is She?
Vittorio Assaf was previously married to Charlotte Bostrom, a Swedish-American model. Charlotte, who shares an interest in the fashion world, was a significant part of Assaf’s personal life for 20 years. The couple has two children together, a son and a daughter. Their marriage, however, ended after two decades.
Charlotte has had her own successful career in the fashion industry, and though she has kept a low profile regarding her personal life, she has been a key figure in Assaf’s family story. Despite their separation, Charlotte remains a part of Assaf’s life as the mother of their children.
More recently, Vittorio Assaf has been in the public eye for his relationship with Aoki Lee Simmons, a 21-year-old model and the daughter of fashion mogul Russell Simmons. This new relationship has garnered attention due to the age gap, but both Assaf and Aoki prefer to keep their private life out of the media spotlight.
Vittorio Assaf Future Planning
Vittorio Assaf is focused on expanding his restaurant empire, particularly the Serafina brand, into new global markets. He also plans to grow his real estate investments and explore other hospitality opportunities. By making strategic partnerships and continuing to innovate, Assaf aims to secure long-term success and further elevate his brand.
Social Media Accounts
| Platform | Username | Followers |
| @vittorioassafofficial | 100k+ | |
| @VittorioAssaf | 50k+ | |
| Vittorio Assaf Official | 30k+ | |
| Vittorio Assaf | 10k+ |
FAQ’s
Who is Vittorio Assaf?
Vittorio Assaf is an Italian-American restaurateur, co-founder of the Serafina Restaurant Group, and a successful entrepreneur in the hospitality industry.
How did Vittorio Assaf make his fortune?
He made his fortune by co-founding Serafina, investing in real estate, and expanding his brand internationally, focusing on luxury dining and hospitality.
What is Vittorio Assaf’s estimated net worth?
Vittorio Assaf’s estimated net worth in 2025 is around $250 million, primarily from his restaurants, real estate, and strategic investments.
Does Vittorio Assaf have children?
Yes, Vittorio Assaf has two children with his ex-wife Charlotte Bostrom. Their names are not publicly disclosed.
What is Serafina Restaurant Group?
Serafina Restaurant Group is a luxury dining brand co-founded by Vittorio Assaf, known for its upscale Italian cuisine and global restaurant locations.
Conclusion
Vittorio Assaf’s journey from a young cook in Italy to a global restaurateur is truly inspiring. Through hard work and smart investments, he built the Serafina Restaurant Group, which continues to thrive. With his net worth estimated at $250 million in 2025, Assaf remains a successful entrepreneur in the restaurant industry. His story shows that passion, dedication, and the right choices can lead to great achievements.
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